About AMF WE RISE TOGETHER! At AMF, we are dedicated to working alongside our customers to produce better food for families around the world while creating better lives for our teammates, families, customers, and communities. AMF Bakery Systems is the world's largest manufacturer of high-speed bakery equipment. We provide complete automated bakery solutions for numerous categories, including Soft Bread and roll, Artisan Bread, Cake and Pie, Pizza and Flatbread and Pastry and Croissant. AMF is part of the Markel Food Groups, the leading equipment supplier to food manufactures around the world. Our culture is built on teamwork, integrity, continuous improvement, and shared success. We value diverse perspectives, collaboration, and professional growth, and we encourage our teammates to share ideas, challenge the status quo, and find better ways to work together.If you're searching for the next company to call home, AMF Bakery Systems provides a teammate-centered culture with exciting career growth opportunities. We strive to build extraordinary teams by seeking out a wide range of talent, experiences, and diverse backgrounds. Diversity of thought and the collaboration of various life experiences are what drive growth and innovation at AMF. Position SummaryThe Content Marketing Specialist creates engaging, high-quality content across AMF's family of brands and customer care services. This role brings creativity, curiosity, and strong execution skills to translate complex B2B solutions into compelling stories across digital channels throughout the Americas region that attract, engage, and convert the right bakery customers. Positioned within the global marketing organization and reporting to the VP, Global Marketing, the Content Marketing Specialist translates strategic inputs from product marketing and sales into compelling, consistent content, while coordinating with regional content peers to ensure alignment, reuse of core assets, and consistency of messaging across regions. This role works with a collaborative team of marketing professionals inclusive of regional marketing leaders, content marketing, creative services, and digital marketing to develop and execute multi-channel marketing campaigns and promotional initiatives. The Content Marketing Specialist brings the global marketing strategy to life throughout the Americas, ensuring key markets are supported with relevant, performance-driven content. Key ResponsibilitiesContent Creation & StorytellingCreate and distribute engaging content across digital platforms inclusive of AMF products, services, teammate testimonials, and customer success storiesProduce and adapt content formats including: BlogsWhitepapers or downloadablesSocial media Paid campaign assetsVideos (shooting, editing, publishing)Sales presentationsRecruitment materials Learn the business of our bakery customers and translate that knowledge into content that attracts similar customersBring creativity and experimentation to the team to launch digital content that differentiates AMF from competition and garners attention quicklyRepurpose, localize, and adapt core product content to support regional needs without duplicating efforts globallyParticipate in global content planning, idea sharing, and continuous improvement discussions Lead Generation Support the development and execution of online marketing campaigns to generate marketing-qualified leadsPartner with the Digital Marketing Manager to distribute content across digital channels and marketing automation platformsOptimize content for performance across channels, formats, and audiences Sales & Product Marketing Support Collaborate with Product Marketing Managers to turn product positioning, value propositions, and go-to-market strategies into compelling content that supports the sales funnel Support sales enablement with dynamic presentations, customer case studies, product brochures, and high-impact campaign materials Help ensure content consistency across all brands and customer touchpoints in alignment with AMF Brand GuidelinesHelp manage the sales portal and other digital tools to ensure accessible content to all sales managersMaintain organized content libraries, calendars, and asset workflows Effectiveness & Continuous ImprovementTrack and report on basic content performance metrics for the Americas regionShare performance insights and learnings with global content peers to improve content effectiveness across regionsDrive continuous improvement efforts of content workflows and standards Qualifications Bachelor's degree in Marketing, Digital Marketing, Communications, Business or related fieldMinimum of 2+ years of experience in marketing or content creationClear written and verbal communication with strong proofreading skills and attention to detailHands on experience creating video content, social media campaigns, website and blog content, and email marketing campaignsStrong customer focus with competency managing competing priorities and expectationsCreative mindset with the ability to use tools such as Adobe Creative Suite, Canva, video editing software, or similarCurious, proactive, independent, and eager to learn in a B2B, technical environmentExcellent communication, storytelling, and stakeholder influence skillsBasic understanding of SEO and content performance metrics Familiarity with digital marketing platforms (CMS, email marketing tools, social scheduling tools, marketing automation)Company Overview: Bakeries around the world partner with AMF Bakery Systems for best-in-class unit equipment and complete system solutions that drive enduring success. We work alongside our customers to produce better food for families around the world while creating better lives for our teammates, families, customers, and communities. Through our unified family of brands, inclusive of AMF Fusion, AMF Tromp, AMF Flex, AMF BakeTech, AMF Den Boer, AMF Convay, AMF PackTech, and AMF Workhorse, specialized experts deliver continuous innovation from mixer to marketplace - improving efficiency, reducing waste, and enhancing product quality across every step of the baking process.We develop fully integrated production lines for a wide range of baked goods including soft bread and buns, artisan bread and rolls, pizzas, flatbreads, cakes, pies, pastries, croissants, and more. Headquartered in Richmond, Virginia, AMF delivers localized support, globally, with manufacturing, sales, and support locations throughout the USA, Canada, Mexico, United Kingdom, the Netherlands, China, and Singapore.
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